Terminologie, Etymologie und Historie des Trailers

3  Formen der On-Air-Promotion  (S. 61 - 103)

    3.1  Programm-Promotion

           3.1.1  Programm-/ Einzeltrailer

                     3.1.1.1  Standbildtrailer

                     3.1.1.2  Aufsager

           3.1.2  Ankündigungstrailer

           3.1.3  Allgemeintrailer

           3.1.4  Teaser

           3.1.5  Kombi-/Dreifach-/Mehrfachtrailer

                    3.1.5.1  Vertikaltrailer

                    3.1.5.2  Horizontaltrailer

           3.1.6  Eventtrailer

           3.1.7  Abspanntrailer

                    3.1.7.1  Voice-Over

                    3.1.7.2  Video-Over

           3.1.8  Redaktionelle Programmhinweise

                    3.1.8.1  Bumper

                    3.1.8.2  Cross-Plug 

                    3.1.8.3  Making-of

           3.1.9  Schriftliche Programmhinweise

                    3.1.9.1  Programmtafel

                    3.1.9.2  Scribe/Crawl

                                 3.1.9.2.1  Infoeinblendungen (Scribe)

                                 3.1.9.2.2  Laufbänder (Crawl)

           3.1.10  Sondertrailerformen

                      3.1.10.1  Trailer-Sponsoring / Sponsoring-Trailer

                      3.1.10.2  Gewinnspiel-Trailer

                      3.1.10.3  Merchandising-Trailer/-Spots 

                      3.1.10.4  Split-Screen

                                    3.1.10.4.1  Wechselsplit

                                    3.1.10.4.2  Diary

                                    3.1.10.4.3   7x7

    3.2  Station-Promotion

           3.2.1  Imagetrailer

           3.2.2  Logo/Signet

                    3.2.2.1  Dauerlogo

                    3.2.2.2  Signation/Signatur/Logo-Variation 

           3.2.3  Ident/ID 

                    3.2.3.1  Station-ID

                    3.2.3.2  Season-Ident

           3.2.4  Label

           3.2.5  Werbetrenner/-jingle/-opener

           3.2.6  Social-Spots

  Rechtliche Rahmenbedingungen für On-Air-Promotion

20.11.03 tt@udk-berlin.de